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Xtras, Inc Selects Think Technologies for Strategic Product Distribution Agreement
CORAL SPRINGS - November 18, 2003
Source - Think Technologies Press Center

Xtras, Inc, one of the longest running and largest distributor of ActiveX and .NET tools for developers, announced this week it's strategic partnership to distribute programming tools from Think Technologies.

Begun in 1994 as a Visual Basic programming library, VBxtras was listed at spot #123 on the 1999 Inc. 500 list of America's fastest-growing privately held companies.

VBxtras publishes printed and electronic catalogs for the .NET and VB programming communities, and it's reviews of over 500 products help programmers choose among the many options available.

Mr. Says Channavong, Vendor Relations Manager for VBxtras, said, "Think of us as the Wal-Mart of .NET products, where you can find 8 different varieties of what you need."

Referring to Think Technologies, Channavong said, "I've had a lot of people ask, 'Do you have this product? So we asked Andrew Davies to submit his products for review. We found them to be excellent, and we know that Think Technologies' HTML Edit Control will be very competitive against TX Text. It's a lot less expensive and has great features like a word processing interface with support for images, links, and advanced HTML source editing."

Xtras sells primarily direct, but also has developed reseller channels. Through extensive e-marketing with newsletters and user forums, Xtras is well known in the developer community. Google lists Xtras.net in the number one slot for searches such as "Resource Quality .NET Tools."

Andrew Davies, a principal and Senior Software Architect for Think Technologies, said, "I've used VBxtras for years. Its site usability is off the charts because they give a lot of background information about the products they carry, and they won't carry junk. So after buying from them for so long, their representation of our products is like coming full circle."

About Xtras, Inc,
Based in Atlanta, Georgia, Xtras, Inc. was founded by

Mike Schinkel, who leads the company today. Its original name was Vbxtras, the name of its catalog, but the company name was later changed to Xtras to better reflect expansion into other areas.

Xtras' main websites include Xtras.com, VBxtras.com, and Xtras.net. The former is the corporate site, with links to www.Vbxtras.com and www.Xtras.net. VBxtras.com sells and markets ActiveX and COM tools, which caters to the VB community. Xtras.net caters to the .NET community, selling hundreds tools for development of databases, user interfaces, graphics, and file management, to name a few.

Channavong said "Microsoft's .NET initiative totally and forever changed the way developers work." He expressed concern, however, that the uptake of .NET products was not growing as fast as the initial hype said it would. "But I do think it will eventually become as big as Microsoft wants it to be," he said.

While Xtras avoids the "free download" gimmicks so prevalent on the Net, a great number of software packages on the site feature downloadable demos. The demos allow developers to easily decide which products best meet their needs.

Davies remarked, "The Xtras team has proven themselves with over a decade of service to the developer community. Their product descriptions were written by developers who use and test the software, and you can find prices on Xtra.net that you can't find elsewhere." Xtras, Inc can be reached at 800-735-2093 or 404-609-9871. Web: www.xtras.com.

About Think Technologies
Think Technologies is a progressive software publisher with deep roots in custom application development, including the .NET ecosystem. The 7 year-old firm develops customized applications across many industries and has extensive experience in developing business management systems for the education industry, including Indian River Community College and the Enrollment Management Center. Think Technologies is a leader in developing web management systems, including web portals, e-commerce portals, order management systems, and content management systems. Tel: 1-866-87THINK.

by Van Hutchinson

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